Mazda CX-30 makes world debut at the Geneva Motor Show | Norton Way Mazda

Mazda CX-30 makes world debut at the Geneva Motor Show

The new Mazda CX-30 made it's world debut at the 2019 Geneva Motor Show as the second model in the company’s next-generation line-up. The compact SUV encompasses the Mazda ownership experience, fusing uniquely elegant Kodo styling with human-centric interior design and Jinba Ittai driving pleasure of unrivaled quality.

EXTERIOR DESIGN

The new Mazda CX-30 showcases a more mature Kodo design language which retains vitality but now targets greater styling prestige through the elegantly minimalist aesthetic inspired by the purest traditions of Japanese art and the beauty of space between objects. The Mazda CX-30 enters a new market segment for Mazda with dimensions of: 4,395 mm long, 1,795 mm wide, 1,540 mm high and with a 2,655 mm wheelbase. Positioned between the CX-3 and the long-established CX-5, it fulfils the requirements of customers who wish to combine the compact, urban-friendly dimensions of the former with the space and practicality of the latter.

INTERIOR DESIGN

The human-centric interior design combines a snug, focused driver’s cockpit area with a clean, airy and open cabin space for passengers. Newly developed technologies such as 8-speaker Mazda or 12-speaker Bose® audio systems have been combined with premium materials and comfortable fit and finish to create a high quality interior ambience and genuine refinement.

TECHNOLOGY

The new compact SUV features Mazda’s new-generation Skyactiv-Vehicle Architecture, which harnesses people’s inherent balance ability. In conjunction with smart technologies such as an evolved i-Activ all-wheel-drive (AWD) system which works in harmony with G-Vectoring Control (GVC) to control torque distribution between the front and rear wheels, this promotes an even more engaging Jinba Ittai driving experience.The powertrain line-up showcases the latest Skyactiv engines, including the company’s revolutionary Spark Plug Controlled Compression Ignition (SPCCI) technology, which adopts a unique combustion method to combine the free-revving performance of a petrol engine with the superior response of a diesel.Lastly, the Mazda CX-30’s comprehensive suite of i-Activsense active safety features now includes a newly added Driver Monitoring system, equipping the compact SUV with a further evolved capacity to provide all occupants with a safe, secure and enjoyable driving experience.

KODO DESIGN

Since the introduction in 2010, Mazda’s Kodo – Soul of Motion design has been a driving force the brand's global success, and Mazda has now made this philosophy deeper and more sophisticated to raise car design to the level of fine art. The goal for this evolution of Kodo design is to express a new form of elegance inspired by and rooted in traditional Japanese aesthetics. The Mazda Vision Coupe concept model introduced in 2017 embodied this design language through finely honed, minimalist styling: its elegantly restrained body form generated a delicate play of light and reflections that change over time to create styling with a natural, dynamic feel. The new Mazda CX-30 is the second production model to adopt this latest evolution of the Kodo design philosophy. The honing every element according to the ‘less is more’ principle has created unprecedentedly clean, beautiful surfaces and brought an entirely original form to the compact crossover SUV segment.


Painstaking attention has been paid to every detail, from choice of materials to improved fit and finish, to create a genuinely refined, premium quality interior space.

  • With ‘Sleek and Bold’ as its design concept, the Mazda CX-30’s styling simultaneously realizes two contradictory elements: the flowing beauty of a coupe and the bold toughness of an SUV.
  • The lower body features arresting black cladding to create the sleekly flowing proportions of a coupe. At the same time, the cladding gives an impression of stability and power appropriate to an SUV.
  • The styling is derived from a new design language ‘Charge and Release’, which stems from the brushwork used in Japanese calligraphy. It integrates the three key tenets of the evolved Kodo design language – Yohaku, the beauty of empty space; Sori, curves with poise and balance; and Utsuroi, the play of light and shade.
  • Sori is clearly embodied in the arc of the shoulder running from the front fender to the rear wheel, giving a sense of speed and vitality. Utsuroi may be seen in the body surfaces beneath the shoulder line, which reflect the surroundings in an S shape that changes as the car moves. These expressions of body form finally come together in a single undulation at the rear where they diffuse.
  • By eschewing character lines in favour of the movement of surfaces, the Mazda CX-30 achieves styling with both the beauty of a work of art and a powerful sense of dynamism.
  • The rear fenders stand proud from the inward-tapering rear cabin and the tailgate has a correspondingly narrowed arch shape. In combination, this creates a sensuously powerful rear form with the wide, dynamic stance of a sports car.
  • The front styling has an elegant, yet bold personality. Mazda’s signature wing is given a sharper and deeper form that combines with the solid, sculpted contours of the front bumper to achieve a powerful suggestion of forward motion. The size and pattern of the radiator grille’s triangular motif are tightly controlled to show rich variations according to the viewing angle and variations in light.
  • The headlamps and rear combination lamps are both elegant and functional, featuring an LED array that emphasizes the lamps’ elaborate cylindrical shape. The LED turn signals have a new, distinctive light signature that starts at full power and then fades in sequential pulses.
  • Nine body colours are available, including the Mazda-unique colours Soul Red Crystal, Machine Grey, and Polymetal Grey.